Mastering Client Attraction for Creatives & Freelancers
Mastering Client Attraction for Creatives & Freelancers
As a creative or freelancer, it can be troubling to start getting compensated for your work. This post will cover key things to consider when attracting PAYING clients.
I've been a photographer for years, and for a long time I had the wrong perspective on prospects and customer service. For example, When I would get individuals that liked my work but didn't necessarily want to pay my rate, I would take it personal. I didn’t take the time to understand WHY they didn’t want to pay what I charged. And with that, I realized is that my approach was wrong.
We need to be clear about 3 Things.
The specific audience you provide too.
How do you provide Value ?
How to put your product / service in front of them.
For example, If I make running sneakers my audience to consider would be athletes, particularly runners. The value my product provides is that It is a better sneaker for running with a new technology for comfort. My team and I invest in a commercial aimed to showcase the advantages my shoe can have for runners. This is how I put my product in front of my audience.
This is a rough example but point being is we want to be intentional. What I learned is when you're working with prospects, it's about what value can you offer them. How can you solve their problem with the item or service you provide? Become a problem solver. Polish and brand the idea of how you can help others by delivering value.
This works the best when you take the time to understand your specific audience.
Learn to create content that speaks to your audience!
It’s important to understand branding and implement key factors in marketing for your business to succeed. Content creation is one of the pivotal ways to share your message and grow your business.
What can I except to take away from this call ?
1. We will dive into a 15 minute collaborative session summarizing your brand, business, and some of your future goals.
2. Step by step walk through on ways your niche can identify with your brand
3. Provide a well crafted frame work specifically on techniques to create content for your audience.
4. Follow up 2-4 weeks later for a status check up.
The goal is to have you walk away from this session with a much richer understanding, that will help you get results from your potential patrons.
Why should I consider booking this session ?
There is plenty of free information available nowadays, But this session will specifically help you create content that get results from your target audience.
45 minute call or zoom I will give you some tailored step by step advice to get you started. Help you to create strategic content intentional to grow within your audience and niche.